Integration may seem like just another communications buzzword, but when used in relation to structure of an agency, it is an important characteristic.
By incorporating a variety of departments, a business is able to offer its clients a holistic customer experience where each aspect of their needs is given careful consideration.
Ah Social Media…the wondrous and intangible world of publicity, fun and addictive fixation, whatever would we do without it. In a world before the rise of Social Media, the world was a tad……inaccessible. You wanted to share thoughts, pictures or even the most random of thoughts; you had to turn towards means that would be considered archaic and increasingly ineffectual in present times. Thank god for sites like Facebook, Twitter, MySpace and so forth…that cater to such proclivities we all harbor. Social Media has become a source of fun, ripple marketing, as sites for small business establishment and remaining in contact with acquaintances. Plus, you get to make friends from across the world so in a way, social media is a win win from the perspective of camaraderie.
Facebook is considered as one of the biggest lead generation efforts by all leading marketers. According to statistics, 74 percent of marketers prioritize Facebook in their marketing efforts.
Facebook, amongst other social media platforms, is crucial for any marketing campaign. However, when it comes to Facebook, there are certain marketing tips that every marketer should be mindful of. These include:
When you have an online business, or even an online presence for your business, the ultimate goal is always to drive as much traffic to your website as possible - to get your name out there and connect with your ideal client.
More often than not, companies turn to paid advertising for this purpose, but not everyone has the budget to do this.
Luckily, you don’t necessarily need it!
As social networks grow (and new ones develop regularly), they can play a crucial role in the success (or demise) of a business. Social Media Optimisation can spread the word about your business/products; provide credibility to your brand through social sharing and all without spending a cent!
What is Social Media Optimisation?
Social Media Optimisation is the use of many different social outlets and communities in order to gain publicity for your business, product, event, etc.
It becomes increasingly important to ensure you have a strong social presence online as search engines continue to increase the weight social sharing actually carries when delivering search results. Think of it as though each time someone “likes” or “shares” something of yours on social media, they are casting their vote with search engines to rank you higher in results.
Optimised social presence now takes Search Engine Optimization (SEO) to a whole new level!
This is why it is important to keep in mind that successful social media optimisation is not necessarily about quantity on your end, but quality.
Think about the example of “likes” and “shares” casting votes for your content. It only goes to show that the opposite can be assumed about your content if you are not getting any engagement on social media.
This is why it is wisest to select 2-3 social networks where you know for a fact that your ideal client is spending their time (and casting their vote!) before you begin investing yours in networks that could not only not serve you positively, but could actually hinder your progress.
Focus your efforts on networks where you know you can connect with the people you want to, in a way that will benefit you both, and your online presence (and credibility) can grow exponentially!
As a business owner, you have enough on your plate. Especially if your business is running as a “one man show”!
When you are building a business, it can be educational (and even exciting!) to have your hand in every area. However, as your business grows it’s simply not sustainable.
The demands of a thriving business are simply too much for one person, or even a limited number of people, to handle on their own. Layered with many other tasks that show promise of moving your business forward, some items are better left to automation.
Marketing is one of the main aspects of an online business that can be easily automated, while still maintaining the effectiveness, and personal touch.
What is Marketing Automation? - (http://bit.ly/1hJ6FGV)
Marketing automation is when a business utilises certain software or technology to complete routine/repetitive tasks, according to certain rules set by the creator.
It can cover such a wide variety of tasks, that investing a little bit of time to set it up, will free up mass amounts of time for you to focus on your business’ next steps!
Marketing Automation Tools - (http://bit.ly/1FfhpNh)
You can also create a simple follow up series that is automatically launched when you have a new subscriber to your email list, and set it to “drip” out over several days, weeks, months, etc. This displays the value you have to offer your subscribers, and keeps them engaged with you, your content, and you business!
Alternatively, you can look to inbound marketing automation strategies, such as SEO (Search Engine Optimization) and PPC (Pay Per Click) Ads, to draw in traffic to your website. Use tools such as the SEO by Yoast plugin to simplify optimisation, and Google tracking tools to target your ads accurately.
Marketing automation is the logical next step for any growing business, as it allows you to connect consistently with your target customer (keeping you top of mind!), increase exposure, as well as create efficiency in your workflow, and minimize the opportunity for human error.
Having the ability to think outside the box when it comes to promoting your products and services can literally make or break your business. It’s just as important to take it one step beyond creativity in how you promote your business, and take a solid look at where you’re promoting it!
In these last two weeks I have noticed that there has been fervent chatter about using LinkedIn as a social media platform for professionals. This of course is right up my alley, as I am a great believer of LinkedIn as well as sharing my knowledge with others on the various uses of LinkedIn. I run workshops individually and in group settings, that’s how strong my beliefs are. One major avenue that gets overlooked by many business owners in terms of marketing value is exactly this platform – there are very economical and effective ways to market yourself and your business by using professional social media outlet. http://huff.to/1JZro5N
Once looked upon as a glorified job search board, LinkedIn now has over 380 million members - business professionals from around the globe.
Boasting an audience of the world’s most influential and affluent professionals (the average household income of a LinkedIn member is $109,000, it’s no wonder LinkedIn has become a growing destination for successful business owners!
So how can you maximise on the vast potential this social network has to offer?
1) Create a company page & connect it to your profile.
While your profile is a great way for people interested in your services to get to know the face behind the brand, there are many updates that are much better received coming from a brand page as opposed to an individual.
Connect it to your profile so people can find it easily, and use it to post updates on your business’ latest ventures, products, events, etc., as well as sharing on your personal profile.
2) Post regular updates.
Keep your updates relevant and current by posting regularly. You don’t want to go overboard and be perceived as spam, but enough that you stay top of mind for people who may want to connect with you, and shows your expertise in your field – make it relevant to you/your business, keep it informative and do not try and sell to people.
3) Get Connected!
Show off your connections to people that will lend help to your credibility, and skip connecting with those that won’t. By strategically connecting yourself, you will help establish a reliable network of business professionals you can collaborate with in the future!
A great rule of thumb to keep you from going overboard is to only add people who you would comfortably connect with by phone (great tip from CopyBlogger)!
Increase visibility by inviting employees and partners to join you on LinkedIn as well and represent your business and you personally.
4) Answer Questions and participate in groups.
Show off your knowledge by answering questions that will exhibit your expertise, establishing you as an authority in your industry, and building connections with potential clients!
Tip: Simply login to LinkedIn, then click More>>Answers>>Open Answers
The same principles can be applied in a group, where the more you interact in a helpful and professional manner, the more credibility and positive reputation is built up for your business!
Posting or blogging regularly is another successful way to get your name out there as well as become a subject matter expert. Posting once a week is a good way get the ball rolling, if once a week is too much to ask then try every second week instead – however be consistent.
If your profile is set to public, then it will be indexed by Google, meaning this is a great opportunity for some extra exposure if you approach it strategically.
Ensure you are using keywords that relate to your business in everything you do, from profile text to status updates, and everything in between!
While it’s always important to carefully evaluate whether a certain social network will benefit your business, with such a huge opportunity for building crucial business connections, LinkedIn is definitely somewhere every successful business owner needs to have a presence!
So, go get connected – let me know how you go and if you’d like my assistance, let me know.
A standout amongst the most overlooked parts of SEO is the fundamental arrangement of SEO method with social media activity.
Using Social Media for Link Development
It’s a fact that social media has turned out to be progressively important from an SEO point of view as search engines have fused social signs (e.g., likes, shares, views, followers, etc.) into their ranking algorithm. Furthermore, as Google+ has yet to be coordinated into Google search results and Facebook data into Bing, the direct correlation between what happens in social media and what people find in their search lists has turned out to be more self-evident.
The most effective method to win in Organic Search: Tips from Google, Bing and Brands
With the ever-increasing level of intelligent software and algorithms from the big search engines, built to combat “smart” and automated SEO solutions, such as Google’s Penguin and Panda, utilising social media and blogs to encourage relevant link integration has never been more imperative.
In view of the algorithm changes that keep happening; old fashioned strategies like blog commenting, free directory submissions, article submissions to generic article sites, and various other strategies no longer fill-in as they once did and can even hurt your website.
What does work is showcasing solid, definitive content that underscores your organisation's mastery or quality suggestion to the business sector. For some organisations, the best vehicle to market that content is social media alongside other marketing activities.
SEO experts ought to be utilising their social media team and the relationships that this team has to acquire relevant links by marketing high value content in a variety of ways.
Adjusting Your Blogging for SEO & Social Media
Blogging is a standout amongst the best approaches to build links and authority in your space in the event that you compose steady high quality material. Not only does this type of content attract links within industry circles, but it also ends up being keyword focused content that tends to rank well for a number of long-tail terms that are relevant to your business model.
A standout amongst the most widely recognised missed opened doors I see with blogging activities, is the inability to make important connections from an organisation's blog to their main website content. Blog posts are an excellent opportunity to create more relevant internal links to relevant content.
Moreover, numerous individuals will overlook their website's URL from their blog. This is a missed opportunity.
Consider a link being a vote and your URL as being your most important votes to your most important pages. By including your site's main URL on all blog pages you increase the number of votes that you have for your high priority pages. Also, from a user experience standpoint, it's frustrating to arrive at the blog and not be able to quickly and easily go back to the main site content.
Adjusting Your Blogging team for SEO & Social Media
Since blogging is so essential from an SEO stance, it bodes well to prepare your blogging team for SEO best practices and to give them a rundown of your most critical magic words; alongside the favoured presentation pages for those pivotal words that are on your webpage. Along these similar lines as the team is creating new content, it will have a higher propensity to be well optimised on the keywords you are targeting and any internal links that are created within the blog will complement the rest of your SEO goals. Additionally, you will make it easier for people to find relevant content on your site.
Blogging can be a very effective link building tool because of the links that social media content attract. It can likewise be successful in the event that you take part in guest blogging activities and leverage your relationships to create link opportunities.
As a blogger you should interact with other authoritative blogs in your space, contributing to those conversations with intelligent comments, and developing personal relationships with the people who are influential in your space. These kinds of activities will go a long way in opening up guest blogging opportunities as well as gaining more attention for the content you're writing and sharing.
More Ways to Align Your Content Promotion for SEO & Social
Obviously social media is more than simply blogging. Using sites like YouTube, LinkedIn, Facebook, Twitter, Pinterest and other community sites are critical from a content marketing standpoint.
One issue I regularly see with people who are using these sites to advance content is that they frequently advance URLs that are unique in relation to the landing pages for their most important keywords. They create a new URL (sometimes a new micro-site) to promote a new piece of content rather than update an existing URL that already has some historical link connectivity.
For instance, we should consider an invented pet store that discharges another coupon code for canine food. It wouldn't be remarkable for this pet store to make another sprinkle page with the coupon code and afterward present that new URL on its Twitter and Facebook pages.
Then again, this pet store would be better served putting the coupon code on their current canine food page and presenting that URL on those sites. That would guarantee that the fundamental canine food URL gets some social notice, and on the off chance that anyone links to that URL based on the coupon code, those links will have a positive impact on search performance for the dog food page, rather than a standalone coupon page.
These are only a few illustrations of how adjusting SEO and social media endeavours can truly support your SEO execution, particularly from a link-building standpoint.
Verify that your social media and SEO teams are cooperating to make a complete digital marketing strategy. By doing so will guarantee that you're boosting the ROI from all channels, website, SEO and social media.
How are you managing SEO and Social Media?
What have you found for your business that works best?
Comments and other suggestions are welcome!