More often than not, companies turn to paid advertising for this purpose, but not everyone has the budget to do this.
Luckily, you don’t necessarily need it!
As social networks grow (and new ones develop regularly), they can play a crucial role in the success (or demise) of a business. Social Media Optimisation can spread the word about your business/products; provide credibility to your brand through social sharing and all without spending a cent!
What is Social Media Optimisation?
Social Media Optimisation is the use of many different social outlets and communities in order to gain publicity for your business, product, event, etc.
It becomes increasingly important to ensure you have a strong social presence online as search engines continue to increase the weight social sharing actually carries when delivering search results. Think of it as though each time someone “likes” or “shares” something of yours on social media, they are casting their vote with search engines to rank you higher in results.
Optimised social presence now takes Search Engine Optimization (SEO) to a whole new level!
This is why it is important to keep in mind that successful social media optimisation is not necessarily about quantity on your end, but quality.
Think about the example of “likes” and “shares” casting votes for your content. It only goes to show that the opposite can be assumed about your content if you are not getting any engagement on social media.
This is why it is wisest to select 2-3 social networks where you know for a fact that your ideal client is spending their time (and casting their vote!) before you begin investing yours in networks that could not only not serve you positively, but could actually hinder your progress.
Focus your efforts on networks where you know you can connect with the people you want to, in a way that will benefit you both, and your online presence (and credibility) can grow exponentially!