By incorporating a variety of departments, a business is able to offer its clients a holistic customer experience where each aspect of their needs is given careful consideration.
The obvious advantage that an integrated agency has over a company where there is a sole focus lies in its ability to produce 360 degree campaigns.
A higher level of possibility exists within projects that include different teams collaborating towards a common goal. The combination of elements such as web design, branding and design, strategic planning, social media, advertising and media, events marketing, public relations, image consulting, video production, and presentation training can achieve targeted results that are in line with the client’s objectives.
Among the benefits of this process are a simple and seamless briefing, the opportunity to work with a highly experienced group of integrated campaign professionals, a centralised point of contact, and the support of each of the departments post-campaign.
Diversity within a communications agency can have a flow on effect to potential clients. A broader spectrum of services can attract brands that operate within different markets. This can help strengthen the identity of the agency.
Some of the most memorable marketing campaigns have come from agencies that have channelled their ideas through different mediums to convey a brand’s message. The common component they share is being the product of integration.