Educate Your Audience
The first thing that you want to do is educate your audience. The audience that you want to pull into a shop or ecommerce solution will be more likely to buy if they are learning about the products, and services that you provide. Even if you aren’t selling a tangible item, educating people through tutorials, commentary, and more will be a good thing overall.
Peel Back The Curtain
One of the most compelling things that you can do with blogging is get more personal with the traffic that comes through your pages. Companies that showcase a little bit of “behind the scenes” imagery, and conversation tend to get more attention, and shares through social media. When you allow people to get a glimpse of everyday work, you not only bring them into the fold as partners, but you create a personalized touch that is missing from a lot of larger companies.
Offer Incentives For Subscribers
One of the best things that you will find helps with small business blogging is to offer incentives for readers. In exchange for a subscription to email newsletters, or updates for permission marketing, offering people discounts and incentives will help build an audience for a much larger stake in any niche. You don’t have to give the world to people, but a small incentive like 10% off or valuable coupons, or free information can suffice as well.
Small business blogging doesn’t take a great deal of work, it just needs to come across as personal. If you can build a personal foundation with the consumer, you’ll find that they will respond favorably to your marketing attempts. However, you have to make sure that you are not moving into a “hard” sell, which can be tempting when you have a somewhat captive audience.