Using Social Media for Link Development
It’s a fact that social media has turned out to be progressively important from an SEO point of view as search engines have fused social signs (e.g., likes, shares, views, followers, etc.) into their ranking algorithm. Furthermore, as Google+ has yet to be coordinated into Google search results and Facebook data into Bing, the direct correlation between what happens in social media and what people find in their search lists has turned out to be more self-evident.
The most effective method to win in Organic Search: Tips from Google, Bing and Brands
With the ever-increasing level of intelligent software and algorithms from the big search engines, built to combat “smart” and automated SEO solutions, such as Google’s Penguin and Panda, utilising social media and blogs to encourage relevant link integration has never been more imperative.
In view of the algorithm changes that keep happening; old fashioned strategies like blog commenting, free directory submissions, article submissions to generic article sites, and various other strategies no longer fill-in as they once did and can even hurt your website.
What does work is showcasing solid, definitive content that underscores your organisation's mastery or quality suggestion to the business sector. For some organisations, the best vehicle to market that content is social media alongside other marketing activities.
SEO experts ought to be utilising their social media team and the relationships that this team has to acquire relevant links by marketing high value content in a variety of ways.
Adjusting Your Blogging for SEO & Social Media
Blogging is a standout amongst the best approaches to build links and authority in your space in the event that you compose steady high quality material. Not only does this type of content attract links within industry circles, but it also ends up being keyword focused content that tends to rank well for a number of long-tail terms that are relevant to your business model.
A standout amongst the most widely recognised missed opened doors I see with blogging activities, is the inability to make important connections from an organisation's blog to their main website content. Blog posts are an excellent opportunity to create more relevant internal links to relevant content.
Moreover, numerous individuals will overlook their website's URL from their blog. This is a missed opportunity.
Consider a link being a vote and your URL as being your most important votes to your most important pages. By including your site's main URL on all blog pages you increase the number of votes that you have for your high priority pages. Also, from a user experience standpoint, it's frustrating to arrive at the blog and not be able to quickly and easily go back to the main site content.
Adjusting Your Blogging team for SEO & Social Media
Since blogging is so essential from an SEO stance, it bodes well to prepare your blogging team for SEO best practices and to give them a rundown of your most critical magic words; alongside the favoured presentation pages for those pivotal words that are on your webpage. Along these similar lines as the team is creating new content, it will have a higher propensity to be well optimised on the keywords you are targeting and any internal links that are created within the blog will complement the rest of your SEO goals. Additionally, you will make it easier for people to find relevant content on your site.
Blogging can be a very effective link building tool because of the links that social media content attract. It can likewise be successful in the event that you take part in guest blogging activities and leverage your relationships to create link opportunities.
As a blogger you should interact with other authoritative blogs in your space, contributing to those conversations with intelligent comments, and developing personal relationships with the people who are influential in your space. These kinds of activities will go a long way in opening up guest blogging opportunities as well as gaining more attention for the content you're writing and sharing.
More Ways to Align Your Content Promotion for SEO & Social
Obviously social media is more than simply blogging. Using sites like YouTube, LinkedIn, Facebook, Twitter, Pinterest and other community sites are critical from a content marketing standpoint.
One issue I regularly see with people who are using these sites to advance content is that they frequently advance URLs that are unique in relation to the landing pages for their most important keywords. They create a new URL (sometimes a new micro-site) to promote a new piece of content rather than update an existing URL that already has some historical link connectivity.
For instance, we should consider an invented pet store that discharges another coupon code for canine food. It wouldn't be remarkable for this pet store to make another sprinkle page with the coupon code and afterward present that new URL on its Twitter and Facebook pages.
Then again, this pet store would be better served putting the coupon code on their current canine food page and presenting that URL on those sites. That would guarantee that the fundamental canine food URL gets some social notice, and on the off chance that anyone links to that URL based on the coupon code, those links will have a positive impact on search performance for the dog food page, rather than a standalone coupon page.
These are only a few illustrations of how adjusting SEO and social media endeavours can truly support your SEO execution, particularly from a link-building standpoint.
Verify that your social media and SEO teams are cooperating to make a complete digital marketing strategy. By doing so will guarantee that you're boosting the ROI from all channels, website, SEO and social media.
How are you managing SEO and Social Media?
What have you found for your business that works best?
Comments and other suggestions are welcome!