SEO is going social. We clearly see this with the new SEO ranking factors in 2015. Social media metrics can help you increase your SEO metrics. The combination of the two is exactly what you need going into 2015 and beyond until we’re told otherwise.
Establish Your Social Platforms
One of the first orders of business is to establish your social platforms. Likely, if you’re already have an established website, you may already have some social platforms. If you don’t, you need to build your social communities. Social media platforms count toward your SEO rankings and include Google+, Facebook, Pinterest and Twitter. These are the four social platforms that are listed in our 2015 SEO ranking factors. It doesn’t mean that LinkedIn, YouTube and other social profiles won’t help. So do keep that in mind. You should have a general idea how much traffic is coming from your social websites. If not, you need to start tracking this with Google Analytic or some type of SEO software.
Building social communities takes a lot of work, and I mean a LOT of work. If you’re not promoting your website through social platforms, you likely have no clue how time consuming this can be. Sure, you can make a post in a minute and share it to all your platforms in 3 minutes with your software. Here’s the question, “how is that working for you?” If your social traffic is leading to sales and revenue, then awesome! Keep it up. If your social traffic is not buying anything or non-existent, time to make some changes.
If your social media marketing looks automated, I doubt many people read it. You have to connect with your audience on a personal level to be successful. If you don’t content with your audience in terms they understand, you’ll never convert them.
Be Active On Your Social Channels
If you want to target the right type of traffic to your websites, you have to be active on your social platforms. All of your social platforms should have at least one new post a day. And just as we talked before, you need to make sure that your post have a human approach. If the pot doesn’t connect with the user, it’s likely that it won’t be read. Think about, when you’re on social media, why do you click on a post? You click because you find it interesting, you click on it because it’s useful. Yes! The human approach.
How many likes you get, shares you get, comments you get, retweets you get and pins, all of them matter. Getting the engagement and interaction going is not always easy, especially when you first start out and nobody knows you exist. It will take time, hard work and patience. The fastest way to grow your social platforms is by providing great high quality content.
Popular Social Post
Let’s talk about your social content for a moment. Some of the most popular social post are pictures, people love pictures. We all enjoy looking at a great picture. Infographics are one popular form of pictures. If your social post link back to you website, it’s an added benefit. Although social links are no follow links, you can benefit from it in terms of SEO. The value is little, but if your post lead to a call-of-action, it’s another added benefit.
The great thing about social media marketing is the fact that you can share other post to give your audience something great to read. You can always use this technique if you’re short on your own content.
Use Your Targeted Keywords In Social Content
Just how you target specific keywords in content on your website, you can do the same in your social post. Facebook, Twitter, Pinterest and Google+ all allow you to use #hashtags in your post. This is very important, all of your social post should contain at least one hashtag. This will allow users to possibly find your social post. You can concentrate on both main and secondary keywords. The more prominent your social platform becomes, the higher you will rank in social search engines.
Of course, before you do so, you’re going to need to know how to research keywords for your business. If you already have your keywords, then you can get straight to work.
When you publish a new article on your website, you should immediately share it on all your social platforms with the most relative keywords to the content. In some cases, this may free useful information. Perhaps, you did an article on a new product that you’re selling or looking to build a specific email list. There’s many purposes for sharing your content on your social platforms. The more you build your social communities, the more they will benefit long term.
Share Your Content on Social Media
So you've created this great repertoire of content that consists of guides, e-books, white papers, checklists, quizzes, podcasts, videos, and infographics. Now you can just sit back and wait for the results, right? Well, not quite. Think about relevant places you can promote your content. It's usually beneficial to promote it across your social media sites like Facebook, Twitter, LinkedIn, and Google Plus. Where exactly you'll do this depends on your business, but also think about Pinterest, Reddit, and online forums and communities.
As well, be sure people can easily share your content on their social media sites by adding share buttons. Social media is a great way to get more eyeballs on your content, increase the likelihood of it going viral, and showcase your expertise. All this in addition to the SEO benefits that social media provides.
Analyze and Optimize Your Content
Use Google Analytics and social media data to see which types of content performed best. Look at the number of page views from one piece of content to the next as well as comments, likes, shares, retweets, and/ or average time on site. By understanding which content performs best and worst, and then consequently producing more or less of certain types accordingly, you'll optimize your content marketing and get better results over time.
Set measurable goals, produce great content, promote it on social media, and then analyze and optimize your content. If done properly, you'll get more traffic to your site and rank higher in the SERPs. There's a natural synergy between content marketing, SEO, and social media. Understanding this synergy is key to a successful digital strategy.
Social media activity can help to increase awareness of a brand or website content. This increased familiarity can lead to links. Let's say a brand posts a video of a new product feature. That video gets shared 20 times on Twitter. One of those tweets is seen by a Twitter user that runs a blog (or better yet, a reporter for a major publication). The blogger or reporter decides to write about the new feature and links back to the brand's website and video in the article. That link would not have occurred if the writer had not seen a tweet about the video.
So, while the links in those 20 tweets did not contribute directly to the overall link profile of the website, they did lead to links being placed on a site via the article. These links do contribute to the overall link profile, thus contributing to SEO impact.
The worst-case scenario, in terms of SEO, is to be lulled into a false sense of serenity by only looking at your web traffic without tracking how your social sites are doing. By tracking all stats together, you'll get a better idea of how customers are finding out about your business and what actions they're taking. This gives you a better idea of where you need to put your SEO efforts. At the end of the day, the marketer with the most data wins.
Building Your Brand
By including social media in your SEO efforts, you'll have a better shot at developing some much-needed brand recognition by incorporating strategic keywords, along with a link back to your site, in anything you do socially, from posting how-to videos on YouTube to your regular tweets and social posts. Social media coupled with SEO can prove legitimacy of your brand, increase outreach success and improve your online reputation.
Keeping Tabs On Competitors
With a little careful investigating, you can determine what audiences they are going after and what methods they are using to reach those potential consumers. There's no shame on keeping tabs on your competitors to know how to crush them. By adjusting your SEO techniques, you can make an effort to reach audiences your competitors may be ignoring or find creative ways to direct the flow of traffic to back to your website via your social platforms.
Organic Traffic VS Paid Traffic
Both SEO and SMM bring in organic traffic. In some of my studies, I learned that organic traffic is more likely to remain with you for the long term compared to paid traffic. Both organic traffic and paid traffic take an investment. With paid traffic, you have to invest your money. For organic traffic, you have to invest time and effort. If you’re paying for your SEO and SMM services, then you also have to invest money.
A lot of people think that SEO and SMM are different, but in many ways, they are two of the same. The combination of both search engine optimization and social media marketing can be enough to take your business to the next level. Likely, you’ll need other marketing techniqes mixed in but to the point, the combination of both are better then only SEO or SMM.
SEO Is More Than Just Ranking Keywords
Search engine optimization is a deep often misunderstood technique. There’s hundreds of techniques that could be classified as SEO. SEO is more than just ranking keywords. Rather, SEO is the process of optimizing your website and business to perform at a high level. The combination of SEO and other optimization techniques is the key that takes a business to another level. Understanding it all can be tough and honestly takes years to master. I thought the same when I was a young SEO. I quickly learned that SEO is just one part of the equation of success. SMM is another. Together, you give yourself the best benefit to growing your online website and business.
How do you manage SEO and SM?
Is it working well for you - care to share?