Holding an event is a perfect marketing tool. Not only do you raise the profile of your business, but you also manage to offer your local community something in return. In other words, it’s just about the ideal, old school approach to marketing. Hey, if it worked before the Internet…it can surely work just as well in the 21st century! Of course, these days, you can raise awareness for your event better than ever, thanks to our online presence and of course Social Media.
Also remember that an event can be anything from a breakfast seminar with 10-20 people; a drinks and canapés event with a speaker or two; a masquerade ball for charity; to a full-on event with hundreds of people attending. The size of the event is irrelevant as long as similar steps are followed - I hope the below helps you in delivering great events.
Follow these easy-to-implement steps to run a successful event for your business:
Have a Clear Purpose
Know the purpose of your event, and think of it from the angle of everyone involved. For example, if the purpose is for everyone to get more leads or referrals, then consider the best approach to take so that everyone gets what they need.
Planning is a major element of running a successful business, so it shouldn’t come as a surprise that the events with the most success are those that you plan well ahead of time.
If you plan ahead of time you’re bound to experience the benefits of success, just because you give yourself lots of time to plan. And the business that takes the time to carefully outline its event-management objectives will reap the greatest rewards.
Spread the Word
It may seem obvious, but you’d be surprised how many people start planning an event with the best of intentions, but then it turns out to be a “secret meeting.” In other words, nobody knew about the meeting except for you and a couple of close contacts.
It’s About the Basics
In spite of how tempting it is to get carried away with the various event possibilities that you can throw yourself into, thanks to social media and different tech tools, you mustn’t overlook the basics of planning a successful event for your business. This means taking care of every last detail of the event, so that you have a workable outline and checklist of what to do and who to include.
Your checklist should have the following elements sorted out:
· The date and time
· The start and end time
· The number of attendees you’re expecting
· The name of your event
· Any sponsors’ names
· A description of the event, so you’re clear about its goal
· The agenda of the event (promotion, marketing, etc.)
· Names of event contact people
· Any equipment you may need
· Space you may need to reserve
An Event Should Be Memorable
The whole point of the event you’re holding is that it has to be memorable. This way, you can raise your business’ profile in your community while at the same time promoting your brand, products and services.
An Event That Lends Itself to Picture Taking
By not making smart use of the online possibilities, particularly social media, you’ll be losing out on raising awareness for your event as well as garnering attention for your business. Think of what social media is all about: A huge component of it is people sharing pictures with their contacts and friends. So, when you hold an event, design it to be friendly to picture-taking.
Think about what your attendees may want to take pictures of. Let’s say you’re a small business that deals in baked goods, and you’re having an event to bring attention to your new line of cakes. It’s obvious that attendees will want to snap shots of all that baked goodness, so you may want to include messaging at your event that encourages all your attendees to take pictures of your delicious cakes…and then share them on social media.
Ensure the success of your event by communicating regularly with everyone involved – vendors, venues, employees responsible for event details, special guests. Simple email updates spelling out what’s done and what still needs to be done will suffice.
Follow up with any leads or connections you made, and encourage your fellow participants to do the same. There is a saying, “the fortune is in the follow-up.” Call your leads and tell them you enjoyed meeting them. Find ways you can help each other’s business. Send referrals and ask for referrals. Be specific about what you need.
You may think your event was a raving success, but perception is everything, so it’s a good idea to get some feedback from other participants as well.
By implementing the above steps, you will be well on your way to running a successful event for your business. Done right, an event can bring positive attention and more customers to your business.
What are your suggestions in running a successful event?