As a business owner, you have enough on your plate. Especially if your business is running as a “one man show”!
When you are building a business, it can be educational (and even exciting!) to have your hand in every area. However, as your business grows it’s simply not sustainable.
The demands of a thriving business are simply too much for one person, or even a limited number of people, to handle on their own. Layered with many other tasks that show promise of moving your business forward, some items are better left to automation.
Marketing is one of the main aspects of an online business that can be easily automated, while still maintaining the effectiveness, and personal touch.
What is Marketing Automation? - (http://bit.ly/1hJ6FGV)
Marketing automation is when a business utilises certain software or technology to complete routine/repetitive tasks, according to certain rules set by the creator.
It can cover such a wide variety of tasks, that investing a little bit of time to set it up, will free up mass amounts of time for you to focus on your business’ next steps!
Marketing Automation Tools - (http://bit.ly/1FfhpNh)
The primary areas that lend themselves easily to automation without compromising quality are email marketing and social media marketing.
Scheduling tools are available for both using websites such as Aweber (email), MailChimp (email), HootSuite (social media) and MeetEdgar (social), meaning the content you create continues to reach your readers, even when you’re nowhere near your computer!
Alternatively, you can look to inbound marketing automation strategies, such as SEO (Search Engine Optimization) and PPC (Pay Per Click) Ads, to draw in traffic to your website. Use tools such as the SEO by Yoast plugin to simplify optimisation, and Google tracking tools to target your ads accurately.
Marketing automation is the logical next step for any growing business, as it allows you to connect consistently with your target customer (keeping you top of mind!), increase exposure, as well as create efficiency in your workflow, and minimize the opportunity for human error.