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Michael Ruiz

Founder / Principal; Sydney City

Starting his corporate life in the IT industry over 20 years ago, Michael has been an integral part of the IT industry in Australia. Starting as a junior and working his way up to senior roles, he has worked with blue-chip companies such as Microsoft, IBM, Lenovo, Ingram Micro and Express Data to name a few.

Over the last three years Michael has been creating his own future by running his own business, finding his entrepreneurial side, engaging with like-minded individuals and organisations to further his career and live a sustainable lifestyle. Up until very recently he was a Principal Partner in a marketing franchise business in  the Eastern Suburbs of Sydney, since then Michael has teamed up with two former Principals from the same franchise business and they have formed a Company of their own – Ripple Marketing Australia Pty Ltd. which provides 360º marketing solutions for Small and Medium sized businesses.

Michael skills-set is marketing strategy/planning, social media, PR, local area marketing, campaign planning, integrated marketing campaigns and lead generation across digital channels. Michael and his business partners are always willing to support new business development strategies and business owners with internal and external communications and by building relationships.

Running a marketing function business, specialising in content development, utilising media campaigns in the digital marketing professional industry, collaborating with other marketing companies and working with global brands is an everyday event. We set-up an advertising strategy through media consultancy and formulate the acquisition strategy.

As a Sydney resident Michael is involved in several local business and professional networking groups, giving peer support to other businesses and willing to support entrepreneurship and community projects, as these are the next generation of Australian business. Michael is also an active philanthropist being a great believer in giving back to the community, he has served on the board of community organisations, and more recently lent his hand as a Board Director to on several not for profit organisations. Michael’s philanthropy works involves organisations such as The Community Brave Foundation, NSW GLRL, SGLBA, and has also started a Professional Network Group for entrepreneurs in his local area.