Event Marketing is a powerful tool for your business to connect with potential buyers. It simply needs to be an integral part of your marketing mix. You have many different event opportunities to choose from, for example:

  • regular networking function

  • shopping centre promotion

  • major consumer and industry trade show

  • webinar

  • charity

There are many more event options. Your focus is to connect face to face!

Is face to face a must-do?

Face to face is a can-do, but it is 100 % more beneficial for your business. Because this is YOUR time to show what you are able to do. Especially in this modern online world, there are many (!) black sheep out there. Online, you can say the most beautiful words… but in the end, does it really transport the truth in the real world? Your event is your face, skills & talent in one spot! Show it. Put it out there. And transport your real value in real time! This is how people (start to) trust you. And then buy from you.

Trust is crucial in business. You know that. Trust comes first, always!

Every lead generation success once started with a handshake. And a handshake only happens in real time. On events. This is where true interactions take place. And true interactions build true relationships. And true relationships turn into trust.

‘I really don’t feel confident enough to stand in front of a crowd…’

Now, you might consider to plan your first event and you might think ‘Oh my gosh, I am not confident enough and I feel uncomfortable standing in front of a crowd,…’ No worries, we got it covered. Step by step we go through the process with you, give you tips and even a presentation training (watch our video on YouTube here)

You are not alone. Everything and everyone starts small. And we know how to start, continue and grow.

It’s showtime, baby!

2 replies
  1. amin
    amin says:

    Great to see content that still focuses on building relationships through traditional methods like events. People are too devoted to social media and ads that they have completely forgotten how awesome these methods are as well if executed properly.

  2. sarah
    sarah says:

    Thank you, amin. It is great to see that there are (still) people who share and value this perspective! Thank you for your encouragement.

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