Social Media

Social Media is always changing. Every day billions of people use different social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn, etc. to connect with their loved ones. The numbers of social media users keep growing day by day. Every social media platform has different demographics and stats. Businesses are taking advantage of these demographics and using these platforms to market their business and sell their products. They do not see social media channels as a platform for interacting with others. They see them as a business opportunity and a chance to grab new customers every day.

It is very easy to find the people of common interests and age groups on platforms like Facebook and Instagram. Marketers are taking huge advantage of it and are generating a handsome revenue every day for their company. If you are a marketer and want to use social media platforms to sell your products or services, then you must know that not every social media platform is suitable for all kinds of services and products. Every social media platform has different kinds of users. So, you have to be careful when choosing a platform to market your products and services. Otherwise, you will end up wasting your resources.

In this article, we will compare some social media platforms and discuss how these platforms can be used for marketing.


Facebook has over 2.9 Billion active users monthly all across the world. The numbers are quite huge. That is why Facebook is known as the best social media platform in the world. Facebook is a popular platform not only for social interaction but for business also.

On Facebook, if you are running a business, you have to build your fan base in the form of a Facebook page. Once you create a page, you have to keep posting stuff on it like photos, pictures, news, and other useful information. It will help you to engage your audience.and make then interact with your business page.

Facebook is one of the most competitive and comprehensive platforms today.  It is easy to track those users who fall in your customers’ category by using demographics and by tracking their activities. Facebook Ads are a very powerful tool that helps you to run advertisements all across the world. With the help of Facebook ads, you can actually reach those people that are looking for your products and services. It is power-packed with a lot of other tools that make your marketing efforts a lot easier. You can easily reach a specific group of people on the base of their age, gender, geographical area, interests, activities, etc. You can find all kinds of users on Facebook, so it is important to choose the right audience to target.


Instagram has gained a lot of popularity these days. It is also owned by Facebook but is a little bit different from Facebook. In the present time, young people do not seem to survive without Instagram. This platform is very popular for photos and video sharing. Mostly the users of Instagram are people who age between 18-24. According to a survey conducted in this age group, 71% of people said they have an Instagram account.

According to stats shared by Facebook, 1 billion users use Instagram every month, and 500 million users are active every day on Instagram. Almost 47% of Facebook users are also using Instagram. Now Instagram has also introduced Instagram ads. If you belong to the health and fitness industry or you belong to Fashion and clothing industry, then Instagram is the right platform for you. As most Instagram users are young and enthusiastic, you can easily generate a lot of sales on Instagram.


Twitter is a fast-paced, succinct, and simple way to communicate with your audience. It has over 310 million active users. Twitter is one of the best information-sharing platforms. There are almost 175 million tweets generated daily on twitter. Marketers share quick pieces of information, images, and photos in order to drive people to their sites or landing pages. You only get to write 140 characters in one tweet, so it is important to make them count.

When you are marketing your products or services on twitter, you have to ensure that your content is powerful enough to make the users stop by, click, and retweet. People are usually scrolling through, so it usually takes more than the text to make them stop by. If you are looking to generate traffic and leads to your website, then twitter is the right platform for you.


Pinterest is also a valuable platform for marketers. It is a bit different from other platforms because you are not sharing content with the audience to read here. You only post clickable images with a short caption to read. According to stats, mostly Pinterest users are females. So if you are marketing any products that are specifically for the female users, then Pinterest is the right platform for you. You can generate a huge amount of leads every day by using Pinterest.


LinkedIn is different from the rest of the social media platforms because it is specifically designed for professionals and business people. People usually use LinkedIn to showcase their abilities, skills, job experiences, academic achievements, and professional thoughts, making it a useful platform for B2B interaction. LinkedIn is a valuable tool for driving traffic and prospecting, establishing thought leadership, and recruiting.

So if you are a business professional and looking to interact with people of similar minds, then LinkedIn is the most suitable platform for you. You can use a LinkedIn search to find people of similar interests, and you can easily reach out to them.

So there are some of the most common social media platforms, and we discussed how every platform is different from others. If you are a marketer, it is very important to understand the nature of these platforms if you want to be successful in your marketing efforts.

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